Team

Erika has more than 20 years of experience building and scaling companies as an operator, entrepreneur and investor across private equity-backed and founder-led environments. She previously served as Investment Director at Storskogen, working closely with portfolio company management teams on strategy, profitability and operational development. Prior to that, Erika was General Manager at Apollo Travel Group in Sweden and Denmark, with Nordic responsibility for revenue management and marketing, and held several roles within GE Capital. Erika holds an MSc in Industrial Engineering and Management from KTH.

Joakim has previous experience in operational and commercial due diligence as well as change and integration work from Transaction Advisory Services at EY. During his time at EY, he was also seconded to one of the largest private equity firms in the Nordics. His other prior experience includes work with start-ups, banking, and law firms. Joakim holds degrees in both economics and law.

Mikael has previous experience from Transaction Advisory Services at EY, focusing on operational and commercial due diligence. Before EY, he worked at Investment AB Öresund, where he focused on investments in small and medium-sized Swedish companies. He also has experience founding and running online retail businesses. In the 2000s, Mikael was among the world’s elite in online poker.

Erik has previous experience from Transaction Advisory Services at EY, focusing on operational and commercial due diligence. Previously, he was CEO of Robust AB, one of the largest security door manufacturers in the Nordics, and a management consultant at Applied Value, primarily focusing on investments and improvement initiatives for portfolio companies. While at Applied Value, Erik spent two years in Hong Kong, focusing on procurement and production issues.

Josefine has previous experience from Gernandt & Danielsson Advokatbyrå where she was a part of the firm’s corporate practice group and primarily worked within the areas of equity capital markets, M&A, and corporate governance. During her time at Gernandt & Danielsson, Josefine was also seconded to an investment firm specialized in companies within the tech sector. Josefine holds a LL.M. from Stockholm University.

Monika Elling, born 1962, has a BSc in Economics & Accounting from the Stockholm School of Economics combined with MBA studies at McGill University. Monika Elling is a Board Member at AP4 and X Share as well as Chairman of the Board at Talent Eye. Monika has experience as CEO, CFO, Investor Relations in listed companies and as Stock Market Analyst at SEB Enskilda. Monika has previous board experience from several companies including Didner & Gerge, Marshall Group, RnB Retail and Brands, Björn Borg, Ljung & Sjöberg and Lindex. Monika has worked in various operational and finance roles at companies such as Sandvik, Assa Abloy, Securitas, Intrum Justitia and Poolia.

Björn Forssell, born in 1976, represents the main owners on the Sareq Board of Directors and is also a Board Member at Rusta. He has a long career within sales and category management and as an entrepreneur with a focus on trading with the Asian market. Björn has an MBA in International Business from Temple University i Philadelphia in the United States.

Ann Grevelius, born is 1966, has a BSc in Finance & Management from Uppsala University. Ann Grevelius has extensive experience from banking and asset management , where she has had several roles including Chief Investment Officer (CIO) for Swedish and Nordic equity at Handelsbanken and SEB. Ann has also been a Partner at GP Bullhound with focus on Venture Capital within the Tech sector. Furthermore. Ann is the founder of the Fintech company Opti and an active advisor to a number of smaller growth companies. Currently, Ann is a Board member at Aktia Bank in Finland, European Smaller Companies Trust in the UK, Stenvalvet, Slättö Förvaltning, OX2, Aura Group, Stena Sessan and Chairman of the Board at Opti. She is also the Chairman of the Investment Committee at the Foundation of Strategic Research and has previous experience as a Board member of Nasdaq's Listing Committee.

Gabriel Svedberg, born in 1967, is a lawyer and Partner at Lindahl Law Firm. Gabriel has previously worked within the IT-sector in various roles including head of M&A processes at TietoEnator. Gabriel's work as a lawyer is focused on M&A, commercial agreements within IT and Life Science and data protection matters.

Erik has previous experience from EY's transaction department with a focus on operational and commercial due diligence. Erik was previously President and CEO of Robust AB, one of the largest security door manufacturers in the Nordic region, and a management consultant at Applied Value with a main focus on investments and improvement measures for the portfolio companies. During his time at Applied Value, Erik worked for two years in Hong Kong where he focused on purchasing and production issues.